ADDICTED SA ( is the exclusive online and retail store for ADDICTED, ES and AD FETISH merchandise in South Africa and Southern Africa. The Addicted brand was founded in 2009 in Barcelona, Spain, dedicating itself to the design, manufacturing and sale of high quality men’s swimwear. The brand experienced rapid growth, aided by the success of is partner brands, ES Collection and more recently, AD Fetish. Addicted has now expanded its range to include underwear, leisurewear and sportswear. Every year, new underwear, swimwear and sportswear ranges are presented. Addicted is a cutting edge brand within men’s fashion, and more specifically, within the gay and fitness communities. It is the automatic choice for those who appreciate high quality, cutting edge and sexy men’s fashion.

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